Know your audience when you have an event. Announcing a mobile game at BlizzCon was always going to be a bad decision as that is not the intended market. Admittedly it’s a live event and thinking on the spot in such a hostile environment is never easy.Īnother valid criticism is the timing of the announcement. Also, responding to a booing crowd with the remark that everyone has a mobile phone wasn’t the smartest comeback. Mobile gaming is notoriously disliked by many in the gaming community for its predatory practices that fact isn’t news for anyone and Blizzard should absolutely have been aware of it. Even then, there were still grumbles in the community.īlizzard should have known the backlash would have come and had a solution to it that didn’t involve just sitting back and acting surprised. Because of this, when Bethesda revealed its mobile version of Elder Scrolls, it followed it with a video alluding to the next installation of the non-mobile version just to appease its fans. It’s been well documented how badly mobile game announcements have been received in the past. Blizzard’s naïve approachīefore the dissection of the public reaction to Blizzard’s mobile game announcement, it should be noted that the company could have handled the whole incident better. All in all, post-BlizzCon has been an unwelcome fiasco for Blizzard and something they’ll be very grateful to move on from. A member of the public even took to the microphone stand and asked if this was an April Fool’s joke, with the crowd jeering & howling in support. When this was all announced, the crowd at BlizzCon actually booed the speaker. The backlash also stemmed from the fact that the mobile game is being co-developed by a Chinese company which already made a mobile game that is in essence a clone of Diablo. The community felt that the company failed to live up to expectations of not announcing Diablo 4. In short, Blizzard has been receiving significant backlash after it announced a new Diablo game for mobile devices at BlizzCon 2018. Nonetheless, this behemoth was not able to evade serious outrage from its community after its recent BlizzCon event. The company is a juggernaut in the gaming industry & its long list of accolades would inspire envy from any company.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |